This design secret takes premium pricing to the next level in luxury homes

Are staircases the new designer feature selling premium properties? According to a media release from Ray White, luxury residential builders are stepping up their game with this common, and often overlooked, feature of the home.

Ray White Collective principal Brandon Wortley, said in the last few years there had been a "massive appetite" from buyers looking for something special in a home.

"Cookie cutter homes are no longer cool," Mr Wortley said.

"Staircases tend to sit quite centrally within a home and are the most looked at point - it's a type of art form, just like a sculpture."

From a new build in Indooroopilly to an architecturally-designed home in Brighton, these are some of the properties with the most exceptional staircases on the market.

A brand-new build in Indooroopilly

This brand-new build in Indooroopilly features a sweeping curved staircase leading to an upper level.

Designed by OH Architecture, the white sculptural staircase becomes an architectural feature in the home giving it a sense of grandeur and sophistication.

A four-level wellness sanctuary in Brighton

Designed by Martin Friedrich Architects, this Brighton home offers a complete wellness sanctuary over four levels.

Sculptural and curved, the staircase is drenched in natural light as it provides both functionality and an eye-catching statement in the property.

A modernist coastal home in North Bondi

Over in North Bondi is this modernist home, which the listing states features "sweeping geometric curves, generous proportions and a seamless integration of indoor and outdoor living spaces".

Designed by architect James Garvin, the property includes a sweeping steel staircase with oak timber steps. The standout staircase perfectly fits with the contemporary coastal look of the home.

A lavish and dramatic home in Bellevue Hill

Located in Bellevue Hill, this state-of-the-art home features a dramatic curved staircase leading to the upper floors.

The staircase includes a combination of Arabescato white marble steps with a black marble feature wall behind it. Designed by BKH Architects, the staircase gives the home a theatrical and lavish feel.

Modern elegance in Toorak

Making an elegant and modern statement is this sculptural black steel curved staircase leading to a main bedroom.

Designed by Cera Stribley, this Toorak home's staircase features oak timber steps and strip lighting to give the statement addition a dramatic and contemporary look.

Sculptural luxury in Camp Hill

In this Camp Hill home it's not the staircase itself that's the feature, but the surrounding interior elements. Spiralling upwards between rounded white brick walls and a statement circle skylight, this staircase becomes a point of focus in the home.

Oak steps and a white steel frame, blend seamlessly into the modern, coastal style of the property.