Harold Mitchell funeral: Big names farewell legendary Australian advertising executive at state memorial

Holly Hales
AAP
Allen Scash and Nick Swifte speak during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024.
Allen Scash and Nick Swifte speak during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024. Credit: JAMES ROSS/AAPIMAGE

Australia’s biggest names in business and politics have paid tribute to famed advertising executive Harold Mitchell at his state funeral.

Hundreds gathered at Hamer Hall on Monday to farewell Mr Mitchell, three months after his death aged 81.

Victorian Premier Jacinta Allan was joined by her predecessor Daniel Andrews along with Deputy Prime Minister Richard Marles and former premier Steve Bracks.

Sign up to The Nightly's newsletters.

Get the first look at the digital newspaper, curated daily stories and breaking headlines delivered to your inbox.

Email Us
By continuing you agree to our Terms and Privacy Policy.
Victorian Premier Jacinta Allan speaks during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024. Advertising veteran and philanthropistÊHaroldÊMitchell died aged 81. (AAP Image/James Ross) NO ARCHIVING
Victorian Premier Jacinta Allan speaks during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024. Advertising veteran and philanthropistÊHaroldÊMitchell died aged 81. (AAP Image/James Ross) NO ARCHIVING Credit: JAMES ROSS/AAPIMAGE

Billionaire trucking magnate Lindsay Fox and underworld figure Mick Gatto were also among guests, along with ABC presenter Virginia Trioli who was emcee.

Media scion Kerry Stokes led the tributes to Mr Mitchell, who he was close friends with for 45 years, in a lengthy video message.

“Relentless, tough, curious, generous, a visionary, a powerhouse. Harold was all of these things,” Mr Stokes said.

“To me he was a business associate, a board colleague and a great friend - a valued friend for decades. So far back, I can’t remember when we first met.”

Harold Mitchell
Harold Mitchell was Victoria's finalist for Australian of the Year in 2013. (Lukas Coch/AAP PHOTOS) Credit: AAP
Mick Gatto (right) arrives to the State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024.
Mick Gatto (right) arrives to the State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024. Credit: JAMES ROSS/AAPIMAGE

Mr Stokes went on to detail how his friend kept a deep enthusiasm until their final correspondence - a Christmas card sent in December.

Mr Mitchell wrote: “’I’m in good spirits and optimistic about life heading into my 82nd year. There’s plenty to do’.”

“Well Harold, there was plenty to do, there still is. And we’re poorer today for not having a man like Harold in our world,” Mr Stokes said.

“A great loss to Australia and to me personally.”

Ms Allan said Mr Mitchell was a “larger than life” Victorian who grew up the son of a sawmiller in rural Stawell before leaving school early.

“Above all, Harold Mitchell was a country kid who made it big,” she said.

“He went from those small sawmills in Stawell to some of the biggest boardrooms and businesses in Australia.

“And along that journey, he made a remarkable imprint on our state and our country.”

Stuart Mitchell, son of Harold Mitchell speaks during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024.
Stuart Mitchell, son of Harold Mitchell speaks during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024. Credit: JAMES ROSS/AAPIMAGE
Allen Scash and Nick Swifte speak during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024. Advertising veteran and philanthropistÊHaroldÊMitchell died aged 81. (AAP Image/James Ross) NO ARCHIVING
Allen Scash and Nick Swifte speak during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024. Advertising veteran and philanthropistÊHaroldÊMitchell died aged 81. (AAP Image/James Ross) NO ARCHIVING Credit: JAMES ROSS/AAPIMAGE

Mr Mitchell’s son Stuart also spoke and paid tribute to his father’s philanthropic endeavours even in times of financial difficulties.

“For all of you who have benefited from the famous generosity, my father has been giving away millions of dollars to people and causes because you see someone believed in him while he was in big debt,” he said in reference to Mr Stokes.

Mr Mitchell was recuperating from knee replacement surgery when he died on February 10.

Haydn Sale (left) speaks during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024. Advertising veteran and philanthropistÊHaroldÊMitchell died aged 81. (AAP Image/James Ross) NO ARCHIVING
Haydn Sale (left) speaks during a State Memorial Service for Harold Mitchell AC at Hamer Hall, in Melbourne, Monday, May 13, 2024. Advertising veteran and philanthropistÊHaroldÊMitchell died aged 81. (AAP Image/James Ross) NO ARCHIVING Credit: JAMES ROSS/AAPIMAGE

He founded Mitchell & Partners in Melbourne in 1976 and grew it into Australia’s largest media buying agency before it was sold to British company Aegis in 2010.

Mr Mitchell was made a companion of the Order of Australia for his leadership and philanthropy in the arts, health, education and humanitarian support for Timor-Leste and Indigenous communities that same year.

He was a national finalist for Australian of the Year in 2013.

Latest Edition

The Nightly cover for 12-02-2025

Latest Edition

Edition Edition 12 February 202512 February 2025

Global outrage over NSW nurses’ vile boasts about killing Israeli hospital patients.