Rhode: Iconic global beauty brand announces long-awaited Australia and New Zealand debut
The news Australian beauty lovers have been waiting years for has finally dropped: Rhode is launching Down Under!
The skincare line, loved for its nourishing skin products and hydrating lipbalms, has taken the Internet by storm since founder Hailey Bieber started releasing products in 2022.
The announcement means Aussie beauty lovers finally have a chance to try the products they’ve been eyeing up — from Glazing Milks to Peptide Lip Tints!
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By continuing you agree to our Terms and Privacy Policy.“The world of Rhode is on the way — we’re so happy to announce that our lineup of curated everyday essentials is coming to Australia and New Zealand very soon,” Rhode shared to their 3.9 million Instagram followers early on Friday morning.
“We are incredibly excited to partner exclusively with @meccabeauty in Australia and New Zealand.
“From February 12, you’ll be able to shop Rhode online and at MECCA’s flagship stores, followed by most MECCA stores on February 13th.
“Thank you for all your continued love and support — we have so much more to look forward to together!”
Until now, it has been difficult for Australian fans of the brand to shop its range, with many forced to stock up while overseas or spending high amounts for a third-party seller to ship them Down Under.
The comments were quickly flooded with beauty lovers feeling ecstatic over the announcement.
“@meccabeauty you have made my year and it’s only January 9th,” one commenter praised.
Another fan said: “Dreams really do come true!”
“The IT girl brand is coming Down Under, I’m so excited,” a third commenter wrote.
MECCA has become a powerhouse in bringing celebrity brands to shoppers Down Under, with the Rhode announcement following the release of Victoria Beckham’s beauty line across the country in 2025.
Chief MECCA-MAGINATIONS Officer Marita Burke told the Daily Mail the brand was thrilled over the brand partnership.
“Rhode isn’t just a bestselling brand, it’s a cultural force shaping how new generations think about skincare,” Ms Burke said.
“This brand is leading the conversation that is defining global beauty, so we couldn’t be more excited to welcome Rhode to MECCA and to our incredibly beauty-obsessed community.”
The full line of Rhode products are available to purchase online from February 12.
Originally published on PerthNow
