Skin cancer warning as young Australians skip sun protection despite rising risks
Younger Australians are increasingly choosing not to cover up when heading outdoors to enjoy the sun - a trend raising concern among health officials as summer approaches.
Data released on Monday reveals just 26 per cent of people aged 13 to 28 consider sun protection extremely important, with the number growing to 33 per cent for those aged 29 to 44.
Older generations are far more likely to protect their skin, with 42 per cent of 61 to 79-year-olds wanting to cover up during outdoor activities.
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By continuing you agree to our Terms and Privacy Policy.The Cancer Council’s National Skin Cancer Committee chairwoman, Sally Blane, said the data was concerning, adding that two in three Australians would be diagnosed with skin cancer in their lifetime.
“Younger Australians have learnt from older generations that overexposure to UV is not worth the risk of developing skin cancer - now they need to take action,” she told AAP.
“The concern for us is not enough young Australians are taking that message seriously and protecting their skin.”
According to the YouGov data, younger generations are least likely to wear hats, sunglasses or seek shade when outside, compared to Gen X and Baby Boomers.
More broadly, 63 per cent of Australians have expressed concern about developing or redeveloping skin cancer.
The data comes as the conversation around sun protection and sunscreen has entered the public debate after an investigation uncovered a widespread testing failure in June.
Consumer group Choice tested 20 sunscreens sold in Australia and found only four provided the SPF protection they claimed, leading to multiple products being removed from the market.
This week marks the start of National Skin Cancer Action Week, with Ms Blane saying she understood the concerns raised about sunscreen.
She wants to reassure everyone that it is safe, encouraging people to follow the instructions and apply more than they think they need.
“We know that going out and buying sunscreen is encouraged, but even more so, using it,” Ms Blane said.
