The Nightly Ipsos figures: Seven West Media’s new national online masthead boasts 874,000 visitors in March
The Nightly’s stellar first month has been capped off with official Ipsos digital measurement figures showing 874,000 people visited Seven West Media’s new national online masthead in March.
Seven West Media WA’s chief executive, Maryna Fewster, said she was incredibly proud of how fast the team behind the digital newspaper and 24/7 website had built a significant online audience.
Ms Fewster said the impressive audience figures in just its first month came on the back of quality journalism, must-read investigations and unrivalled analysis.
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“I’m confident that this is just the start,” she said.
The Nightly’s editor-in-chief, Anthony De Ceglie, said the masthead remained steadfast in its belief that there was a huge audience demand across Australia for quality mainstream-middle journalism that was also free.
“Most importantly, we’re very confident that our audience will grow in size significantly in month two,” De Ceglie said.
“From there, the sky really is the limit.”
The Nightly’s editor, Sarah-Jane Tasker, said its dogged investigation into controversial “Nature Positive” green laws had seen the Albanese Government back down significantly on proposed legislation that would have significantly harmed Australia’s economy.
The issue was not on the national agenda until The Nightly started exposing significant concerns with the Government’s plan.
Tasker said The Nightly also offered the most compelling opinion writers in the country, ranging from Christopher Dore to Gemma Acton to Leigh Matthews.
“We’ve also shone an important light on issues as diverse as security concerns regarding Temu and social media giants turning a blind eye to grotesque child exploitation,” she said.
“Our opinion writers, such as Christopher Dore, are offering unrivalled analysis on politics and current affairs, too.”
The Ipsos figures also showed 7news.com.au grew a bumper 9 per cent in audience from the previous month.
Meanwhile, The West Australian brand group had a total of 58 million page views for March — a growth of 4 per cent on the same time last year.
