Netflix prices Australia: Subscribers threaten to ‘boycott’ streamer amid frustrations over latest price hikes

Zach Margolius

The Nightly

2 Min Read

2 hours ago

Updated

2 hours ago

Netflix users have expressed their frustration over Netflix’s price hikes. Credit: Netflix/supplied

Aussie Netflix users have been quick to call out the streaming giant following its sixth price increase since entering the Australian market in 2015.

On Wednesday, the platform announced all subscription tiers would be impacted as early as September this year.

Understandably, it’s not been met with open arms by users already impacted by the cost-of-living pinch.

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Taking to social media, users even threatened to “cancel” their subscriptions as they vented their frustrations.

“Greedy company. Raising prices multiple times per year will only push more ships into the sea,” one person said.

“Boycott Netflix. Raising prices again...,” another added.

Aussies react to Netflix price rises. Credit: Supplied

In response to the promotion of the Netflix original film My Oxford Year, other Netflix subscribers argued the quality of content available for streaming didn’t warrant the uptick in price.

“Worst content on your platform in history losing so many shows and you think you need a price increase 😂,” one user said.

“Another price increase? Cancel time,” another chimed in.

Subscribers on Netflix’s two standard plans will be forced to part with an extra $2 every month, with the ‘standard with ads’ option shifting from $7.99 to $9.99, and the ad-free Standard plan now set at $20.99 monthly.

Prince Harry and Meghan Markle have become regular features on Netflix. Credit: Netflix/Netflix

Premium subscribers are looking at the steepest leap, with a $3 rise, taking the plan from $25.99 to $28.99.

According to tech site Tom’s Guide, Netflix’s initial prices for Australian users were $8.99 monthly for a basic ad-free plan and $14.99 for premium access, making today’s Premium option nearly double the cost.

Netflix said the higher prices would allow them “to bring you even more exciting, new entertainment”, promising “fresh, can’t-miss shows and movies every week”.