The Nightly records 3.1m monthly users for first time according to industry-audited IPSOS iris figures

The Nightly, Australia’s only evening digital newspaper, has smashed through yet another milestone, growing its unique audience to more than three million monthly readers for the first time.

The industry-audited IPSOS iris figures for the month of February, released last week, show The Nightly reached a unique audience of 3.067 million Australian readers, the biggest number since its launch in February 2024.

The Nightly also cracked the top #20 list of the most-read news brands in the country for the first time, leaving behind established brands such as News Corp’s The Daily Telegraph (#21) and Nine’s Australian Financial Review (#27).

The numbers show The Nightly now reaches 14 per cent of Australians over the age of 14, with its largest audience demographic hailing from NSW (27 per cent). Victoria (22 per cent) is its second largest audience on the east coast of the country, followed by Queensland.

The Nightly is a strikingly unique news experience. Designed as a paywall-free disruptor for established east coast and national brands, its evening format means its no-nonsense journalism and bold front pages land in readers’ inboxes before any other media outlet in the country — at 6pm Sydney time.

Through a powerful tabloid front page with a sophisticated broadsheet edge each night, we have come a long way in a short period of time, and we have a long way to go.

The Nightly’s readers skew female (51 per cent) and young, with 49 per cent between the ages of 25 and 54.

Editor-in-Chief Christopher Dore said the figures showed Australians were crying out for trusted news sources now more than ever — something that has attracted even more urgency with the announcement of a Federal election campaign.

“The Nightly is transforming how people think about news published on digital platforms, as we build a unique bridge between traditional newspaper journalism and the mobile reading habits of the modern news consumer,” he said.

“Through a powerful tabloid front page with a sophisticated broadsheet edge each night, we have come a long way in a short period of time, and we have a long way to go.”

Dore said The Nightly’s team had focused hard on the content in the first year and really tried to make the most of our digital formats”.

“That has allowed us to be nimble and current with our stories and it’s paid off for us,” he said.

The Nightly editor Sarah-Jane Tasker said the success of the digital newspaper was built on the foundations of take-no-prisoner columnists and news reporting that cut straight to the chase.

“With a growing team of columnists and reporters such as Aaron Patrick, Nicola Smith, Latika M Bourke, Andrew Carswell and Jeni O’Dowd, we will keep bashing down the doors of the political elite and presenting the news in a way that puts our audience first,” she said.

Dore said The Nightly’s team was also looking to the future, with details of several new initiatives and content pillars to be released in the coming months as well as a focus on premium weekend travel content.

Source: Ipsos iris Online Audience Measurement Service, February 2025, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group The Nightly Audience (000s), Browser Page Views