TikTok reaches deal for joint venture to avoid US ban, names Adam Presser as CEO

Kaitlyn Huamani
AP
The new TikTok app will operate under ‘defined safeguards that protect national security’ in the US.
The new TikTok app will operate under ‘defined safeguards that protect national security’ in the US. Credit: The Nightly

TikTok has finalised a deal to create a new American version of the app, avoiding the looming threat of a ban in the US that has been in discussion for years.

The social video platform company signed agreements with major investors including Oracle, Silver Lake and MGX to form the new TikTok US joint venture.

The new app will operate under “defined safeguards that protect national security through comprehensive data protections, algorithm security, content moderation and software assurances for US users,” the company said on Thursday.

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Adam Presser, who previously worked as TikTok’s head of operations and trust and safety, will lead the new venture as its CEO. He will work alongside a seven-member, majority-American board of directors that includes TikTok’s CEO Shou Chew.

The deal marks the end of years of uncertainty about the fate of the popular video-sharing platform in the US.

After wide bipartisan majorities in Congress passed — and President Joe Biden signed — a law that would ban TikTok in the US if it did not find a new owner in the place of China’s ByteDance, the platform was set to go dark on the law’s January 2025 deadline.

For a several hours, it did.

But on his first day in office, President Donald Trump signed an executive order to keep it running while his administration sought an agreement for the sale of the company.

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