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Woolworths boss Amanda Bardwell has echoed her Coles counterpart in saying that value-seeking behaviour is here to stay.

Woolies outpaces Coles thanks to Ooshies boost

Woolworths says the new financial year is off to a flying start, boosted by the runaway success of its Ooshies collectibles campaign, as its boss warns value-seeking shopping behaviour is now ‘entrenched’.

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