Indy Clinton to launch mystery business venture called Behind the Laundry Door, posing in steamy photoshoot

‘Oh girl if you two are starting an Only Fans I’ll be sad as.’

Kellie Balaam
PerthNow
Australian influencer Indy Clinton.
Australian influencer Indy Clinton. Credit: Instagram

Australian influencer Indy Clinton has teased her latest project that is currently a “naughty little secret” until its launch next Thursday.

The mother-of-three announced to her more than 659,000 Instagram followers that the website to her new business venture called Behind the Laundry Door went live on Sunday.

No information about the brand has been revealed other than it seems to involve underwear.

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Since going live with the website, Clinton has been encouraging her fans to sign up via email to ensure they don’t miss any alerts come launch day.

The TikTokker has also been sharing raunchy images of her and her husband Ben Azar getting intimate behind the laundry door with Clinton wearing nothing but underwear with the words “Coming soon”.

Indy Clinton's new project is coming soon.
Indy Clinton's new project is coming soon. Credit: Instagram

Her friends and followers have been left feeling excited for the reveal after Clinton first teased the project on Instagram last week.

“Actually on the edge of my seat for this,” one fan said.

Another said: “Go girl.”

“Can confidently say I didn’t see this coming,” a third added.

Others began leaving their guesses of what the new move was with many predicting it would be underwear and lingerie with some thinking she was announcing a secret spilling podcast.

While promoting the brand, Clinton advised it was “only for my fans” leaving some followers to speculate she was headed for the X-rated adult platform OnlyFans.

“Oh girl if you two are starting an only fans I’ll be sad as. So much respect for you. Don’t do that ❤️ you don’t need to,” one follower said.

Is Indy Clinton venturing into the world of lingerie?
Is Indy Clinton venturing into the world of lingerie? Credit: Instagram

It’s not the first time the Sydney-based influencer has entered the world of business.

In August last year, she secured an equity stake in the skincare and haircare business York St Brands and she is the face of its Bouf hair products.

The 28-year-old is known for her candid, chaotic and sometimes controversial lifestyle and motherhood content.

With more than two million followers on her TikTok account, she regularly shares the realities of raising her three children with her husband.

In 2025, she revealed she hired a private investigator to unmask anonymous online trolls who were targeting her family.

Just this month she made headlines when she arrived at a Federal Court wearing an explicit slogan shirt to support her husband, Ben Azar, in an unfair dismissal case.

She stepped out in front of cameras wearing a tight top that read “Enjoy C.ck”, deliberately styled to mimic the iconic white writing of the Coca-Cola logo.

Originally published on PerthNow

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