Rhode founder Hailey Bieber poses nude for luxury fashion brand Alaia
The founder of Rhode — and wife of pop star Justin Bieber — has left fans stunned. SEE THE PICTURE
Hailey Bieber has stunned fans after stripping down for a daring new luxury fashion shoot. The founder of Rhode — and wife of pop star Justin Bieber — modelled a number of Alaïa looks in a shoot captured by photographer Tyrone Lebon at his London gallery Grace Mews. In one photo, the 29-year-old mum turns the focus to her feet, wearing nothing but a pair of black shoes.
The photoshoot — which she posted to her Instagram — received praise from her high-profile friends, including Kylie Jenner who simply wrote: “omg.”
Victoria’s Secret model Elsa Hosk also shared her love, approving of the stunning photos, saying “🔥yesss.”
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The shoot comes as Bieber continues to cement herself as one of fashion and beauty’s biggest power players. The model and influencer launched skincare brand Rhode in 2022, with the company quickly going viral thanks to its minimalist branding and cult beauty products.
She sold the company to e.l.f Beauty in 2025 for a reported $1 billion.
However, she recently said in an interview with TIME magazine that the fame sometimes comes with complications.
“I just think being in this position in general, there’s a lot of judgement. It does feel hard sometimes, having every single thing be looked at and picked apart,” she said.
Originally published on PerthNow
