Scroll, Click, Buy: The most clicked influencer property stories of 2025
Australia can't get enough of the drama, the deals, and the dream homes of our social media stars - and 2025 has already delivered some jaw-dropping stories.
Beauty mogul Alex Fevola and her ex-AFL radio star husband Brendan cashed in on an eye-watering property portfolio and the kitchen queens, RecipeTin Eats' Nagi Maehashi and Brooki Baker, served up a rivalry spicier than their menus.
Meanwhile fashion influencers White Fox were turning Vaucluse waterfronts into influencer compounds, while supermodel Jen Hawkins continued to rake in the cash with her developer hubby Jake Wahl developing a clifftop Whale Beach mansion.
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No matter how you look at it, these viral moments are shaping the way we talk about property and style.
The market has spoken and here is the definitive top 10 list of the most viral social media property stories of 2025 according to view.com.au readers.
Former Carlton and Brisbane Lions footballer turned radio host Brendan Fevola and his wife Alex, the founder of cosmetics brand Runway Room, have listed their Hampton home for sale.
Records show the pair, who have four daughters, bought the home in 2021 for $3.1 million.
Brendan, who is co-host of the Fifi, Fev and Nick breakfast show on 101.9 The Fox in Melbourne and Alex, who also works as a photographer, are hoping to sell the home for more than $4 million.
The light and bright Bayside property, which is being sold by Brighton-based luxury and bespoke agency Fredman, has a price guide of $4.1 million to $4.51 million.
RecipeTin Eats founder and cookbook author Nagi Maehashi made headlines in May after accusing TikTok baking queen Brooke Bellamy of plagiarising her recipes.
Maehashi and Bellamy have built lucrative careers as cooks, evidenced by their multi-million-dollar property splurges.
In 2023, former Brookfield Multiplex senior executive-turned-food blogger Maehashi paid $7 million for a heritage Victorian-style house in the ritzy Sydney suburb of Hunters Hill.
In the outer suburbs of Brisbane, Brooke Bellamy shares a stunning period home with her husband, Justice Bellamy.
Cotality (formerly CoreLogic) records show the couple paid $3.6 million for the luxury home in 2024.
It was previously sold for $1.815 million in 2017.
Radio host, Life Uncut podcaster and The Bachelor runner-up, Brittany Hockley, has purchased her first home as a newlywed with her husband, Ben Siegrist.
In a joint Instagram post, Hockley, 37, and Siegrist, a Swiss professional footballer, announced the news of their $2.43 million Gold Coast property buy.
The caption read: 'So happy to say we bought our dream home!!'
The five-bedroom, three-bathroom residence, Casa Palma, already has its own Instagram page with the bio reading: 'Luxe GC home - available for styled shoots. Coming soon'.
The page racked up 16,000 followers within two days.
Perth-based mummy blogger Constance Hall has put her Margaret River home on the market.
The 41-year-old mother of seven is chasing offers from $1.295 million for the six-bedroom, two-bathroom house regularly featured in her social media content.
CoreLogic records show Hall purchased the house in 2016 for $580,000.
It sold in June for $1,190,000.
White Fox Boutique founders Georgia and Daniel Contos have snapped up another trophy home in one of the country's ritziest suburbs, taking their tally of multi-million-dollar homes in the prime spot to five.
The couple purchased the property for around $30 million, bringing their portfolio to a staggering $150 million.
The five-bedroom home at 29A Vaucluse Rd sits on 848 square metres with stunning harbour views, and was previously owned by the Skelley family for more than three decades.
Four of the five homes they've snapped up in the exclusive suburb are neighbouring properties, including an older Spanish-style home for $34.45 million in 2021; a beautiful 1920s mansion for $26 million in early 2023; and a $36 million contemporary pad next door in late 2023.
Confirmed to view.com.au, this is the final piece in a grand plan to demolish these neighbouring homes in order to build a spectacular sprawling compound across the 4000-square-metre site.
More than two years after work began on Jen Hawkins and Jake Wall's mega-mansion project in Whale Beach, the lavish Rocca Bella residence is edging closer to completion.
Aerial videos of the clifftop residence show the enormous size of the build, which spans three levels across a sprawling 3,073 square metre block.
It is the largest oceanfront estate on Sydney's Northern Beaches.
A prominent feature of the building is their trademark use of sandstone, which is featured on the exterior walls of the building, and the built-in fire pit lounge that cantilevers out over the clifftop.
Bachelor favourites Matty Johnson and Laura Byrne have unveiled the latest updates on their South Coast renovation and opinions are divided.
The couple purchased the retro seaside property at auction in June 2024 for $2.19 million and have set about transforming it.
Sold as a deceased estate, the Ulladulla home was previously owned by a United Nations translator who died in 2021.
The property is now known as 'Chante Mer house' (sing the sea), and has an Instagram account with 116,000 followers.
Comedian and actress Celeste Barber is raking in big dollars on and off the stage.
The 42-year-old, who is touring her Backup Dancer live show across the UK and Europe, has earned a tidy profit after selling her former home on the NSW Central Coast.
The Runt and Seriously Red star purchased the five-bedroom house in Long Jetty for $565,000 with her husband, Api Robin, in 2014.
The couple shared the double-storey 1980s house with their two children before moving the family north to Tweed Heads in 2019.
It was rented out at $650 per week.
CoreLogic records show the property on Endeavour Drive recently sold for $1.045 million with listing agent Matt Rogers at Raine & Horne Toukley.
Although the result fell short of the $1.099 million guide, the sale still earned the couple gains of almost $500,000.
Influencer Bec Judd and her former AFL star husband, Chris Judd, have listed their Arthur's Seat property for $3 million.
The couple purchased the 1970s brick home in 2016 for $1,212,500.
The recently renovated home has been the latest project of Ms Judd, an experienced renovator and self-taught interior designer.
On her Instagram account, Ms Judd announced that the family would be saying goodbye to their "Arthurs Seat beauty".
"Exciting times ahead as we have a new project in the works," she said.
"We don't have a TV in our house," says Courtney Adamo.
It's a revelation that feels surprising, and not just because Adamo is the mother of five children, but because she has built an entire career through digital media - she has amassed 262k Instagram followers no less.
Beyond her social presence, she has written e-books, developed online parenting courses, publishes a weekly Substack newsletter with 19,000 subscribers, and most recently co-authored a book with her husband Michael, The Family Home.
While their Byron home features in the book, it isn't the sole focus. Instead, 24 different family spaces were photographed for the book, each with its own unique style. From a converted shed to a London terrace house to a small flat designed for a family of five, the book captures real homes rather than aspirational showpieces.
"We didn't style any of them," Adamo emphasises. "We wanted it to feel like real family life and not too unattainable."
Originally published as Scroll, Click, Buy: The most clicked influencer property stories of 2025
