The Perth Royal Show has quietly changed its Sydney Swans showbag listing after it continued to advertise an Isaac-Heeney branded cup despite the AFL superstar remaining embroiled in a sex assault investigation.

The Show’s website displayed the contents of the $36 AFL bag, which featured a lenticular tumbler with Heeney’s head and name on it.

The online listing changed on Monday when PerthNow contacted The Royal Agricultural Society of Western Australia about the offering.

A spokesperson told PerthNow that the third-party supplier had removed the cup from the showbag and the listing was in the process of being updated.

Less than an hour later, the cup had been removed from the website.

It marks the latest disappearance of Heeney-branded items from retailers, with the 30-year-old being dropped by multiple corporate sponsors.

Colgate, Teslstra, Nike and Volkswagen are among the brands that have paused or dropped partnerships with Heeney.

Publisher Allen & Unwin paused the promotion of his children’s books and halted the publication of a third book, while Kmart removed his licensed bobblehead collectable from sale.

It comes amid ongoing fallout from the scandal involving Heeney, Nick Blakey, Chad Warner, Riley Bice and James Jordan after an alleged incident at Melbourne’s Pullman Hotel.

The Swans stood down the five players for breaching club standards by partying with women into the early hours of August 17.

It is understood Riley Bice hired three exotic dancers with the women then making claims they had been sexually assaulted.

Victoria Police confirmed that it is investigating the reports involving Heeny, Blakey, Warner and Jordan, with Bice now being treated as a witness.