ARL chairman Peter V’landys wants 50,000 people at the opening NRL games in Las Vegas as fans flock to launch

Scott Bailey
AAP
12,000 kms and nearly 30 hours of travel to support their team. The Broncos diehard fans who have made the journey across the Pacific to back their boys in Vegas.

The NRL is all in on its Las Vegas gamble with its double-header season opening games taking on a Super Bowl type euphoria as 5000 fans turned out for the official launch event on Friday.

ARL Chairman Peter V’landys is daring to dream the enthusiasm of the throngs of rugby league supporters - who posed for selfies under neon lights with their heroes - will translate into a crowd of up to 50,000 at Allegiant Stadium on Sunday. Ticket sales went beyond 40,000 for the match on Friday AEDT.

The crowds prompted Latrell Mitchell and other stars to compare the build-up to that of NRL grand final week, with the night far outranking any crowd for non-match-day events in Australia.

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“It’s exceeded all expectations. You can have a strategy, but the strategy is only as good as the way it is implemented,” V’landys said.

“This is by far the biggest fan day we’ve ever had. Even with the grand finals, this beats them.

“And all credit to the NRL management and staff who have put all this together. It’s just been unbelievable.

“It’s very surreal. You can go on and on and on, but what warms me up the most is it’ll be bigger in year two, three, four or five.

“This is just the start and it’s setting a real benchmark. We just hope it continues at this pace.”

LAS VEGAS, NEVADA - FEBRUARY 28: Patrick Delany (left), CEO of Foxtel Group, talks with Chairman of the Australian Rugby League Commission Peter V'landys during Fox League's NRL Las Vegas Launch at Resorts World Las Vegas, on February 28, 2024, in Las Vegas, Nevada. (Photo by Ezra Shaw/Getty Images)
Patrick Delany (left), CEO of Foxtel Group, talks with Chairman of the Australian Rugby League Commission Peter V'landys during Fox League's NRL Las Vegas Launch at Resorts World Las Vegas. Credit: Ezra Shaw/Getty Images

After early blemishes on Wednesday night that included the local announcer referring to the game as rugby, the NRL was given a shot in the arm by the crowd.

Las Vegas TV networks covered the night, while there was a smattering of Americans in attendance in the crowd.

“It’s round one, but it feels like a grand final at the moment,” Mitchell said, adding he wanted to turn Allegiant Stadium into “Trellegiant Stadium”.

“It’s a great turnout, we appreciate it. This is why we love the game.”

Mitchell was not alone in his summation.

Brisbane captain Adam Reynolds also compared the vibe to a grand-final week where Broncos players were treated as rock stars last year, as did Australian captain James Tedesco.

NRL fan events in grand final week usually attract closer to the 1000-person mark, and none has matched the atmosphere at Fremont Street on Thursday night (local time).

LAS VEGAS, NEVADA - FEBRUARY 29:  Payne Haas of the Brisbane Broncos takes a selfie with fans during the NRL season launch at Fremont Street Experience on February 29, 2024, in Las Vegas, Nevada. (Photo by Ezra Shaw/Getty Images)
Brisbane’s Payne Haas of the Brisbane Broncos takes a selfie with fans during the NRL season launch at Fremont Street Experience in Las Vegas. Credit: Ezra Shaw/Getty Images

Up to 15,000 Australians were expected to fly to Las Vegas for the match, with NRL jerseys regularly spotted on the famous Las Vegas strip in recent days.

Nearly 3000 fans have also travelled from England, while others have come from Jamaica and France.

But it is whatever attention the game can get from locals that is likely to be most crucial.

“It’s definitely a unique experience,” Manly and Queensland captain Daly Cherry-Evans said.

“That’s what the NRL are trying to do, right? Bring this game to America. It’s great to see all of the Australians here.

“They’re obviously promoting it just as much as we are as players. If we can spark the interest of the Americans, that’s the job done.”

Manly and Brisbane will face-off first before Brisbane and Sydney round out the match day wit the rest of the round one games being played a week later.

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