Dagobert Renouf: Business guru pays for wedding by selling ads on his tuxedo

A traditional wedding always needs something old, something new, something borrowed, something blue and something covered in ads. Right?

That was the case for a recent wedding that went viral, where French businessman Dagobert Renouf used his sales expertise to help alleviate the costs when he tied the knot on October 25.

Hatching the plan earlier this year, the groom to be put out a call on his social media — looking for interested businesses to buy a patch on the suit as if it were a slot in a group one race.

The entrepreneur turned his tuxedo into a walking billboard, selling ads to 26 businesses with their brands covering the husband-to-be’s jacket.

It looked akin to a modern sports jerseys or a NASCAR car, turning all unused space into a profit by draping it in brand logos.

The wedding went off without a hitch, and while all eyes are usually on the bride it would be hard to not look at the groom in this case.

“Big thanks to the 26 startups who helped us pay for our wedding, it was a beautiful day,” Renouf said on X.

With the price of weddings inflating, the bizarre scheme became a creative way to reduce the pressure on the newlyweds bank account.

In a breakdown of how much he made off the innovative jacket, the business mogul said the custom tuxedo became quite expensive to make.

“Sold $10k ($17650 AUD) then $2.5k ($4400 AUD) taxes then $5.5k ($9700 AUD) suit,” he said on X.

“So basically it paid for the suit + $2k ($3530 AUD).”

Janu Lingeswaran, from AI startup FeatherFlow, was one of the nifty businesses that capitalised on the opportunity, boasting his spot on the jacket on X, saying “That was probably the worst business decision but I did it for the vibes!!”

Romantic or ridiculous, could this viral strategy become the norm or should it be left in the closet?