‘Little helper’ Lilibet helps mum Meghan Markle flog ‘pretentious’ item for lifestyle brand As Ever

Princess Lilibet has co-starred in Meghan Markle’s latest social media push to flog an expensive and “pretentious” product for her lifestyle brand.

The four-year-old features in a number of new photos and a video promoting a new collaboration for the Duchess of Sussex’s business, As Ever.

While the Sussexes have been vocal in the past about how fiercely protective they are of their children’s privacy, the latest posts are not the first time Meghan has featured her daughter on social media.

The duchess has been prolific on social media since she and Prince Harry stepped down from senior royal duties and moved to the US, and often includes Lilibet and Archie in her posts with their faces artfully hidden.

Over on the Instagram page for As Ever, a business which peddles luxe homewares including teas, jams and candles, and on her Meghan’s personal Instagram page, Lilibet has an endearing on screen cameo, albeit without showing her face, in its latest posts.

A sweet picture, promoting Meghan’s new collaboration with a luxury floral delivery company, shows the young princess holding a gardenia — with the four-year-old’s hands cradled in Meghan’s.

“Something is blooming”, the post teases before urging people to sign up for a launch reminder so they don’t miss out on the new collaboration.

And, in a recent post on her personal page, Meghan provided a behind the scenes look at the filming of the As Ever gardenia promotion. It includes a video showing Meghan arranging flowers into vases in the idyllic garden of her Montecito home with the children nearby.

“Are you having fun my love?” she asks one of her children, who can be heard playing in the background.

The duchess, wearing a flowing white button down, is then seen giggling and saying “Archie!” at his off camera antics.

In another clip, Lilibet, looking adorable dressed in a cream sundress with her auburn hair loose, walks into shot to whisper something in Meghan’s ear to which she responds “yes, I think we can” before the pair wander off screen.

Included alongside the video are two pictures, both of which feature Lilibet. The first show her from behind pouring water from a glass jug into a vase. In the second, she is sitting under a wooden bench Meghan is using for her flower arranging.

The post is accompanied by the words “Mama’s little helpers”

Meghan is promoting a limited edition Garden Tea Bloom Box. In it are a variety of flowers including gardenias and peonies, a jar of sage honey, and 12 sachets of peppermint tea.

And she’s been slammed by some for its jaw-dropping price tag — $A366, plus shipping.

“It’s an unrealistic and unaffordable price point for most people,” one person wrote on X.

“$290 incl shipping for a few gardenia and other blooms that will barely last a week, a jar of honey and 12 tea bags. It’s so pretentious. She’s trying hard to appeal to a lux market, the 1%”

Another user was also sceptical of the children’s inclusion in her social media posts, writing “So her overpriced item doesnt (sic) even ship till March 31st but she had to start the sale today. Along with multiple videos showing off her kids helping her on Insta. I thought H didnt (sic) want his kids on SM. Anyways we all know the reason why.”