Owners of crumbling activewear brand STAX issue message to customers of cult brand
‘If you placed an order and haven’t received it, we completely understand why you’re upset.’
The founders of an Australian activewear brand on its last legs say they know customers have been left “frustrated and disappointed”.
Stax, which operates online and at two Sydney stores, entered receivership in June and liquidators were appointed on Friday.
Don Robertson and Matilda Murray, who started the cult brand in Perth in 2015, said they had read “hundreds” of messages from customers during “what has been the most difficult chapter of our lives”.
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By continuing you agree to our Terms and Privacy Policy.“Many of you are frustrated, disappointed and understandably upset that your orders remain unfulfilled,” they said in a joint statement posted on Instagram.
“I want you to know that we have heard you.
“First and foremost, we’re truly sorry for this and for not communicating earlier.
“Stax was built over more than a decade with an incredible community and knowing that so many of our customers have been impacted is something we carry every day.”
In a fresh blow for customers, they said control of the company and its assets was now in the hands of receivers, with decisions on outstanding orders “managed through that process”.
“If you placed an order and haven’t received it, we completely understand why you’re upset,” they said, suggesting customers contact their payment provider to ask about buyer protection and potential chargeback processes.
“To everyone who has supported Stax over the years. Thank you. Your support helped build something that meant so much to us and we will never take that for granted.
“Thank you as well to those who have shown us kindness during what has been the most difficult chapter of our lives.”
Brian Silvia and Michael Hird of CasCap Advisory were appointed as liquidators on Friday after a meeting of members resolved to wind up a number of Stax entities, a notice lodged with ASIC revealed.
Joseph Hansell and Asjadi Hone of FTI Consulting were appointed as receivers and managers of STAX in June, and have been searching for a buyer.
Non-binding indicative offers were due on Monday, July 13.
Customers visiting the Stax website are told the receivers were “undertaking an urgent assessment of the business and its operations to determine the best way forward”.
“To minimise disruption while this assessment is undertaken, the Pitt Street Westfield store is currently closed, and the online store is not accepting new orders,” the STAX website said.
Products already delivered cannot be returned or exchanged, and gift cards are not being honoured.
Originally published as Bad news for customers as owners of crumbling Aussie activewear brand open up
