Breville says it has so far dodged US tariff threat as coffee machine sales surge
Home appliances maker Breville says it has managed to dodge Donald Trump’s tariffs — for now — by bringing forward early products into the US before the President’s April orders.
A manufacturer of coffee machines, air fryers and other kitchen goods, Breville on Wednesday said it had returned to double-digit revenue growth across the three regions it operates in — Asia Pacific; Americas; and Europe, the Middle East and Africa.
It comes as the company diversifies some of its manufacturing away from China — which is facing a 30 per cent US tariff — to Mexico and South-East Asia.
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By continuing you agree to our Terms and Privacy Policy.The Solomon Lew-backed retailer said its manufacturing diversification program continued to progress at pace.
Breville chief executive Jim Clayton said its coffee machine products once again led performance across the portfolio in the 2025 financial year, as more Australians look to beat the cost-of-living crunch by increasingly brewing at home.
He singled out its $3000-plus Oracle Jet coffee machine among the products that drove sales.
Breville said revenue grew 10.9 per cent to $1.7 billion in the year ended June 30, with net profit up 14.6 per cent to $135.9 million.
Earnings before interest and tax rose 10.2 per cent to $204.5m, achieving the top end of its February guidance.
Mr Clayton said the company had been able to side-step the impact of the tariffs through a “tactical pull forward of US inventory pre-April.”
He added while the impacts of US tariffs were becoming clearer, Breville still faced “a significant input cost increase in FY26 and FY27 for US-based sales”. It was actively seeking ways to avoid price increases.
Mr Clayton said Breville’s expansion into China and Middle East markets — announced earlier this year — was showing “early promise”.
“While still early days, customer and partner engagement has been strong, and both markets have meaningful long-term growth potential,” he added.
RBC Capital Markets analyst Wei-Weng Chen said US tariff impacts were largely mitigated in the 2025 financial year, but he questioned how Breville’s pull-forward strategy would play out in the near-term.
Breville shares were down 3.4 per cent to $34.82 just after 10am.
