Davie Clothing: Company behind Oodies fined $101,280 by ACCC for not including fire safety labels
The company behind popular clothing brand Oodie has paid $100,000 in fines after the consumer watchdog claimed they failed to include flammable warning labels on some of its kids’ range.
Regulators from the Australian Competition and Consumer Commission investigated Davie Clothing Pty Ltd following a customer complaint — which allegedly uncovered six styles of the kids’ beach Oodie without fire labels fixed to the clothing or on its website.
“More than 2400 of the affected hooded towel garments were sold to Australian consumers from 29 September 2022 to 14 July 2023,” the ACCC said in a statement.
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Consumer watchdog deputy chair Catriona Lowe said fire labels “help keep children safe”.
“Children can suffer serious burns if their clothing catches fire and we urge consumers to remain especially vigilant when kids are more likely to be near artificial heating or open flames,” she said.
“This serves as an important reminder to suppliers of kids clothing to ensure all their relevant products meet safety standards, particularly regarding the use of fire danger warning labels.
“Failure to take the necessary steps to comply can result in consumers being unaware of high fire danger risk, which is unacceptable. This is particularly concerning where children’s clothing is concerned.”
The company has since committed to publishing a written notice on its website for at least 90 days, alerting customers of the correction.
Davie Clothing has been approached for comment.
Originally published as Clothing company behind Oodie fined $101,280 by ACCC for not including fire safety labels
