Kanye West reveals name change, according to new business filings

Kanye West has changed his name for a second time, months after declaring he is done with antisemitism and previously expressing controversial admiration for Adolf Hitler.

Previously, West’s business filings listed him as “Ye West.” Now, all his businesses,including Yeezy Apparel, Yeezy Record Label, LLC, and Getting Out Our Dreams Inc, feature the new moniker under “manager or member name.”

Page Six obtained new business documents in California revealing that the “Gold Digger” rapper’s chief financial officer, Hussain Lalani, filed paperwork under the name “Ye Ye.”

Ye Ye has not publicly announced his new name on social media. Page Six reached out to West’s representative for comment but did not immediately receive a response.

Some people weren’t very excited by the news on X:

Earlier this month, the 24-time Grammy winner took to X to announce he would no longer use his birth name on the platform.

“Ima finally stop using the @kanyewest twitter cause my name is Ye,” he tweeted June 1. “Gonna start a ye account and it is what it is.”

West, who legally changed his name to Ye in 2021, previously announced on X in 2018 that he would be known as Ye.

“The being formally known as Kanye West. I am YE,” he wrote at the time.

West used the name Ye as the title of his 2018 album, recorded at his ranch in Jackson Hole, Wyo. Three years later, he legally changed his moniker for “personal reasons,” according to documents.

In March 2024, West’s chief of staff, Milo Yiannopoulos, demanded in a letter that West be referred to as Ye and not his “slave name.”

“Ye is one of the most recognisable people in the world, on par with presidents and popes,” the letter obtained by Page Six read. “He didn’t take the decision to change his name, potentially sacrificing some of the immense value captured by the brand of ‘Kanye West,’ lightly. The change was made fully, legally, and permanently. This is who he is now. His name is Ye.” “He has on several occasions referred to it as his slave name,” the letter continued. “Ye is a black man in America who wants the right to full self-determination just like everyone else.”

Yiannopoulos called on streaming platforms, publishers, stores, unions, lyrics websites, and data resellers to update their records accordingly.