Pixar franchise Toy Story's impact on global economies revealed in new Disney-commissioned study
A new Disney-commissioned study has revealed the impact of Pixar franchise Toy Story on the global economy.
Disney and Pixar’s Toy Story franchise has reportedly generated an estimated $US51 billion ($A73 billion) in global economic activity over the past three decades.
According to a newly commissioned study released as Toy Story 5 continues its dominant run at the worldwide box office, after the animated series, which began with the groundbreaking original Toy Story in 1995, became one of the Walt Disney Company’s most valuable entertainment properties.
Disney-commissioned research by independent impact advisory firm Steward Redqueen estimates the franchise has contributed $US51 billion ($A73 billion) to the global economy through consumer spending on films, merchandise, theme parks, streaming, music and related industries.
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By continuing you agree to our Terms and Privacy Policy.The findings come as Toy Story 5 has surpassed $US880 million ($A1.3 billion) at the global box office since its June release and continues to lead theatrical charts, while the franchise also remains Disney+’s most-streamed film series.
The success extends the legacy of Pixar’s signature franchise, which introduced audiences to Woody and Buzz Lightyear and helped establish the studio as a dominant force in feature animation.
Discussing the report, Disney chief brand officer Asad Ayaz was quoted in Variety saying: “This is our No. 1 animated franchise.”
He added: “I don’t think there’s many other franchises that have been embraced by audiences and critics over the course of three decades. People who were kids when the first movie came out are taking their own children to the new Toy Story.”
According to Steward Redqueen, much of the reported economic impact if the series stems from consumer product sales, including toys, clothing, games and other licensed merchandise featuring characters from the films.
The report also factors in revenue linked to manufacturing, transportation, tourism, retail, utilities and theme park attractions inspired by the franchise.
Disney’s direct economic benefit from Toy Story is estimated at $US16.2 billion ($A23.1 billion) through merchandise, cinema admissions and home entertainment.
According to the study, that figure exceeds the combined $US15.4 billion ($A22.0 billion) the company spent acquiring Pixar, Marvel and Lucasfilm.
Steward Redqueen estimated almost $US25 billion ($A36 billion) of the franchise’s total economic activity has been generated in the United States, with California and Florida – home to Disney’s theme parks – among the states benefiting most, alongside Texas, New York and Illinois.
The consultancy said its calculations included consumer spending across theatrical releases, Disney+, home entertainment, music, theme parks, live experiences and licensed products.
It also measured indirect economic contributions created through suppliers, manufacturers, distributors and retailers connected to the franchise.
The report marks the first time Disney has commissioned an economic impact study focused on one of its entertainment franchises.
First released in 1995, Toy Story transformed computer animation and launched a franchise centred on Woody, Buzz Lightyear and their fellow toys that has expanded through sequels, television specials, short films, theme park attractions and an extensive range of consumer products.
