Justin Bieber dropping new album, Swag, after four-year hiatus, Hailey divorce rumours, fans react
Justin Bieber is officially back. After a four-year break from releasing full-length projects, the Canadian pop superstar is set to drop his highly anticipated seventh studio album this Friday, July 11 (local time).
The album will be Bieber’s first since 2021’s Justice, a critically acclaimed and commercially successful release that featured chart-topping hits and marked a mature evolution in his sound.
His return to music was teased with a series of billboard ads sprawled across Los Angeles and Iceland bearing the word “Swag”, widely believed to hint at the album’s title.
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By continuing you agree to our Terms and Privacy Policy.Bieber also shared a set of photos on his Instagram story featuring his wife Hailey Bieber and their son Jack Blues, which are believed to be part of the album’s official artwork.
A digital billboard lit up New York City’s Time Square, revealing that the upcoming album will include 20 tracks.
Confirmed song titles include “All I Can Take,” “Go Baby,” “Butterflies,” “Dadz Love,” and “Forgiveness.”
Beliebers are going mad on social media. One comment read: “the fact that he gave us one days notice is such a Justin move”.
Another person wrote: “I’ve been freaking out for the past 2 hours.”
In recent months, Bieber has been hosting “jam sessions” at his LA home with guests including his longtime DJ Tay James, music producer HARV, Australian singer Eddie Benjamin, and SZA collaborator Carter Lang, sources told The Hollywood Reporter.
The album reportedly features guest appearances from Gunna, Sexyy Red, and Cash Cobain — all of whom Bieber has recently spotlighted on social media.
The exciting news comes after months of speculation around Bieber’s health.
The pop icon sparked fresh concern among fans after sharing a cryptic message about relationships, accompanied by a pair of sombre selfies.
“Tired of transactional relationships,” the 31-year-old wrote in an Instagram story.
“If I have to do something to be loved, that’s not love.”
The post included a blurry self-portrait and a close-up shot of the pop star, prompting fans to flood the comments with messages of worry and support.
“It’s obvious dude is crying for help,” one user wrote, while another asked, “Are you sleeping okay?” referring to Bieber’s frequent and irregular posting times.
Others offered encouragement, with fans telling the singer, “You’re very loved” and “We’re here”.
