Sydney Sweeney goes naked for Novig ad campaign filmed in Australia

Sydney Sweeney has starred in her raunchiest advertisement yet, sitting on top of a basketball hoop naked to promote the sports prediction and trading app Novig.

Despite the app being American, the ad was filmed in Australia while the 28-year-old actress is Down Under filming her new live-action movie Gundam alongside Noah Centineo.

The one-minute raunchy video opens with Sweeney holding carefully positioned footballs over her breasts while asking the viewer: “Think you know sports? Prove it. Novig is just sports.”

In the next frame, the Euphoria star is seen poised on top of the hoop, twirling a basketball in one hand. Her perfectly styled blonde hair cascaded past her shoulders and covered her modesty as she spoke to the camera.

“So they wanted a show. Just sports,” she said.

The provocative shots and sultriness didn’t stop there.

The Housemaid actress was also filmed showing off her toned figure wearing NFL shoulder pads and covering her crotch with a football.

“You can trade this sport,” she said, looking down at the ball.

The ad continued to show Sweeney in athletic uniforms seductively playing several other sports, including tennis, ice hockey, soccer and baseball.

“You can’t trade this. I just look good here,” she said while lying on top of a pool table.

Sweeney had her entire glam team flown over to Australia to ensure she was camera-ready.

“It can be kind of isolating when you’re away for that long, so being able to have my entire glam team come down, and my team who I’ve been with for almost a decade — they’re like my family — it was really exciting to be able to see them again,” she told Complex.

Sweeney described Novig’s Just Sports campaign as “a very simple and playful idea” aimed at “really bringing the concept of ‘just sports’ to life”.

As an equity partner of the trading app, Sweeney said she had been involved with the creative direction of the advert from the start.

“I had built an amazing relationship with everyone involved, and I was really excited to get to set,” she said.

“I’ve always believed that the best partnerships are the ones where everyone’s getting to collaborate.

“I don’t like to just put my face on something. I really want to be able to get into the weeds of it with an amazing team.”

And for any of her fans doubting her passion for sports, the actress said: “I grew up loving sports“.

“I played sports growing up. I was on a soccer team, I was on a softball team, I was on a snow ski team. I learned how to slalom ski when I was little, and I did MMA. So sports have been a really big part of my life, and I love watching hockey and boxing, especially after playing Christie Martin. I have a really huge appreciation for every single fighter.

“There was a moment, though, when I was 12, I really wanted to go to the X Games for wakeboarding, but that didn’t happen.”

The Novig ad is just the latest in a slew of headline-making ad campaigns Sweeney has fronted including American Eagle Outfitters, Dr. Squatch and her own lingerie brand, Syrn.

She was criticised online for allegedly promoting “Nazi propaganda” in her American Eagle Outfitters ad that featured the tagline, “Sydney Sweeney Has Great Genes.”

And her collaboration with Dr. Squatch involved limited-edition bar soaps that were infused with Sweeney’s own used bathwater.