Ticketek Entertainment Group reveals partnership with Google’s Vertex AI for Stella web bot
Ticketek has unveiled its newest experiment in AI-powered fan service: Stella, a chatbot built on Google Cloud’s Vertex AI and the first public product to come out of a “strategic partnership” between Ticketek Entertainment Group (TEG) and Google Cloud.
According to TEG, the system is designed to behave less like a search engine and more like a digital concierge.
“Stella continually learns from fan interactions, helping them find events faster and discover new experiences tailored to their interests,” the company said in a statement.
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“Stella intuitively understands natural language, from artist names and venues to moods and genres, delivering relevant results and recommendations in real time.”
However, buried in Stella’s terms and conditions is a detail likely to raise eyebrows among privacy-minded users.
The AI bot is not restricted to Ticketek’s own site.
“Stella formulates its output using information hosted on the Ticketek website, or (where its responses indicate so) from information collated by conducting a ‘web search’,” the terms state.
If the bot goes outside the Ticketek ecosystem to answer a query, the company says it will be transparent.
“In the event Stella conducts a wider internet search in order to provide the requested output, you will be provided with links to the relevant source data.”
Stella currently appears in “beta mode” for users accessing it through the Ticketek homepage, which suggests the tool is still being refined before a wider rollout.
Beyond the chatbot itself, TEG says its broader partnership with Google Cloud is designed to push deeper into personalisation, automation and data-driven event operations.
“By combining TEG’s event ecosystem with Google Cloud’s AI innovation, we’re unlocking a future where every fan experience, from discovery to event day, is more intelligent, more personal, and more seamless,” TEG’s chief operating officer, Cameron Hoy, said.
The company says “operational intelligence” will be a key focus, with the potential for “smarter crowd management, accessibility tools, and multilingual support for more inclusive, frictionless experiences.”
