Allen’s and Mountain Dew collaborate to launch new lollies Soda Bottle Gummies and Mountain Dew Chews
A cult soft drink flavour has been transformed into a new range of lollies hitting supermarket shelves.
A new confectionery partnership is bringing sherbet fizz and soda flavours to sweet lovers.
Allen’s has teamed up with Mountain Dew to launch two new confectionery products – Allen’s x Mountain Dew soda bottle gummies and Allen’s x Mountain Dew chews, now rolling out across major retailers nationwide.
The range transforms the soft drink’s signature citrus flavour into gummy and chewy formats designed to deliver what the brands describe as a louder, more playful take on classic lollies.
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By continuing you agree to our Terms and Privacy Policy.The Soda Bottle Gummies arrive in three flavours: Original Mountain Dew, Blue Razz (Sour Blue Raspberry) and Typhoon (Strawberry Pineapple).
The Chews are available in Original Mountain Dew and Mountain Dew Passionfruit Frenzy, combining tangy soda flavours with sherbet fizz.
Nestlé head of marketing confectionery Shannon Wright said the partnership aimed to dial up the fun factor for lolly lovers.
“Allen’s exists to make lollies more fun, and this collab does exactly that,” Ms Wright said.
“We’ve taken Mountain Dew’s cult-fave flavour and turned it into something chewy, zingy and packed with attitude. It’s big flavour, big energy, no chill.”
According to data released by market research group IMARC earlier this year, the Australian confectionery market size reached $US4.1bn (A$5.75bn) in 2025, and is expected to reach $US5.3bn (A$7.4bn) in 2025.
“Australians have a deep cultural predisposition towards rich snack foods and desserts, which continues to be a driving force in the confectionery industry,” the report from IMARC states.
“Confections like chocolates, sugar confectionery, and gums continue to be well-liked, with consumers frequently linking them to comfort, celebration, and daily indulgence.
“This deep-seated inclination creates a consistent and robust demand base, even in times of economic downturn.”
It found “flavour innovation and limited-edition releases are powerful growth drivers in the Australian confectionery market”.
“Consumers, particularly younger demographics, actively seek unique and adventurous taste experiences, making bold flavour pairings and global inspirations increasingly popular,” the report read.
Despite our affection for a sweet treat, latest figures from the Australian Bureau of Statistics show our consumption of confectionery fell by 3.9 per cent between 2022-2023 and 2023-24, with the average weight per capita down 1.2 grams to 29.2 grams.
To mark the launch, Allen’s has partnered with Archibald Prize finalist Sindy Sinn to create limited-edition bespoke Allen’s x Mountain Dew packs, with fans encouraged to follow the brand on Instagram to track the exclusive drops.
The limited-edition Allen’s x Mountain Dew 190g range will be available at major retailers from mid-May, with a recommended retail price of $5.
Originally published as Allen’s and Mountain Dew team up to launch new soda-flavoured lolly range
