Ratings boost as Aussie audiences tune in en masse for Monday’s Super Bowl telecast on Seven
It was the final of a football code most of us know nothing about.
But that didn’t stop Aussie audiences tuning in en masse for Monday’s Super Bowl telecast on Seven, with the broadcast reaching 2.7 million eyeballs, up 43 per cent on last year’s telecast, with live streaming numbers increased by 128 per cent.
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By continuing you agree to our Terms and Privacy Policy.Super Bowl LVIII, which saw the Kansas City Chiefs beat the San Francisco 49ers, saw 37.7 million minutes streamed via Seven’s digital platform, with viewers tuning in for the big game, as well as all the off-field action.
Megastar Taylor Swift, there to support Chiefs Tight End star Travis Kelce, was top billing, alongside RnB superstar Usher, who provided half-time entertainment.
Seven’s live and free coverage attracted an average national total TV audience of 800,000, up 67 per cent on last year.
“Super Bowl is one of the world’s greatest sporting spectacles, and while we think our American friends can take a leaf or two out of our AFL broadcasting playbook, Seven’s NFL coverage only keeps growing, smashing last year’s already strong audience record across broadcast and digital,” Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin said.
