Tim Tam announces new Jatz-inspired biscuit

Georgina Noack
The Nightly
Tim Tam inspired by Jatz, will be available from late April, exclusive to Coles supermarkets. Aussies will be treated to the undeniable Tim Tam flavours of smooth chocolate and a luscious velvety centre now with tasty salty, crackery notes.
Tim Tam inspired by Jatz, will be available from late April, exclusive to Coles supermarkets. Aussies will be treated to the undeniable Tim Tam flavours of smooth chocolate and a luscious velvety centre now with tasty salty, crackery notes. Credit: Supplied

Get your pantries ready, people, a new flavour of Tim Tams is coming to Aussie supermarket shelves this month. And this time it’s for real.

Arnott’s announced the newest flavour of the beloved chocolate biscuit, promising to deliver “the sweet and salty treat of every Aussie’s dreams”.

Introducing: Tim Tam inspired by Jatz.

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The new biscuit comes a year after an April Fools Day prank announcement drummed up a wave of frenzied support and calls for them to make the then-fake flavour a reality.

Arnott’s said its Tim Tam research and development team took the wild craving for the unique bickie flavour on board and after a “dedicated development process” they have answered the call.

“We love getting behind an April Fool’s prank, and dreaming up new ways to tap into Australia’s love of Tim Tam,” marketing manager Rebecca Chan said.

“But following the overwhelming number of comments and requests, we knew we had to bring Tim Tam inspired by Jatz to the shelf and make it available for every Aussie to enjoy.”

The new biscuit combines the best bits of Australia’s two favourite biscuits into one for its 60th anniversary celebrations — the rich, sweet chocolate we love in a Tim Tam, and the salty flavour and crunch of a Jatz cracker.

The Tim Tam inspired by Jatz is “one of the many surprise and delight moments” that Tim Tam will announce throughout 2024 for its 60th anniversary celebrations.

The new flavour will be available at Coles supermarkets from late April, from $5 a pack.

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