Hailey Bieber touches down in Sydney days before beauty brand Rhode launches in Mecca
Fashion royalty has touched down in Sydney ahead of a major event at an infamous Aussie landmark. SEE THE PICS
Businesswoman and skincare icon Hailey Bieber has touched down in Sydney ahead of a major event with fashion powerhouse Vogue.
The supermodel was spotted out and about in the Harbour City this week while visiting Australia for the high-profile Vogue Forces of Fashion event, which will be held at the Sydney Opera House on Friday.
The sighting marks the socialite’s first visit Down Under since 2016.
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By continuing you agree to our Terms and Privacy Policy.Keeping things low-key but effortlessly chic as always, Bieber was photographed stepping out of the airport in a neutral outfit — white pants, a beige jacket, a black kitten heel and matching bag — which was of course paired with her usual slick back hairstyle.
The Vogue collaboration will also feature other speakers such as director Baz Luhrmann, model Rosie Huntington-Whiteley, and Australian actresses Margot Robbie and Sarah Snook.
It marks the first time the global event has come to Australia, showcasing creatives shaping culture.
Sightings of the A-lister have circulated online, with locals scrambling for a chance to see the wife of major popstar Justin Bieber.
While Perth might have missed out on a Bieber sighting this time, Sydney is soaking up every second with fans parading around the supermodel.
The Rhode founder’s arrival comes as Australians across the country eagerly await the launch of her iconic skincare brand, which will hit shelves in Mecca on Thursday.
The skincare line, loved for its nourishing skin products and hydrating lipbalms, has taken the Internet by storm since Bieber started releasing products in 2022.
The announcement means Aussie beauty lovers finally have a chance to try the viral products they’ve been eyeing up for years — from Glazing Milks to Peptide Lip Tints!
“The world of Rhode is on the way — we’re so happy to announce that our lineup of curated everyday essentials is coming to Australia and New Zealand very soon,” Rhode shared to their 3.9 million Instagram followers last month.
“We are incredibly excited to partner exclusively with @meccabeauty in Australia and New Zealand.
“From February 12, you’ll be able to shop Rhode online and at MECCA’s flagship stores, followed by most MECCA stores on February 13th.
“Thank you for all your continued love and support — we have so much more to look forward to together!”
Until now, it has been difficult for Australian fans of the brand to shop its range, with many forced to stock up while overseas or spending high amounts for a third-party seller to ship them Down Under.
Fans are speculating that Hailey Bieber may make an appearance at a Mecca store ahead of the launch tomorrow.
Originally published on PerthNow
