Inside the four-night $765,000 Super Bowl rentals that cost more than a house in Adelaide
Inside the private Super Bowl command centres of the super rich
As Super Bowl LX heads to Levi's Stadium in February 2026, a handful of Silicon Valley mansions are being quietly marketed for up to $US500,000 ($AUD765,000) for just four nights, as corporate giants and celebrities ditch five-star hotels in favour of private stadiums.
The most expensive Super Bowl accommodation is no longer a hotel suite overlooking San Francisco Bay. It's now hidden behind gates in Santa Clara, minutes from the stadium.
For the price of a weekend at the Super Bowl, you could buy a home in Adelaide. This weekend rent could buy a family home in Mount Barker (median $765,000) or a well-located property in Lobethal or Burton.
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Forget hotels, this is the age of the 'private stadium'
Luxury hotels across San Francisco are already surging in price. Premium suites at five-star properties, including the St Regis, are listed at $US12,000 to $US13,000 per night during Super Bowl week.
But for tech executives, sponsors and entertainment heavyweights, hotels aren't exclusive enough.
Instead, they're booking entire estates, or building them out, as private Super Bowl command centres. The mansions commanding the highest prices are being marketed not on bedroom count, but on functionality, proximity to the stadium and privacy.
Agents say homes are being prepared with commercial catering kitchens and private chefs, private cinemas with broadcast-grade AV, wellness centres with saunas and cold plunges, on-site security and controlled access, and large grounds for production crews and corporate hospitality.
According to NBC Bay Area, ultra-luxury homes near Levi's Stadium are being offered privately for six-figure weekend sums, with some listings approaching $US500,000 for the full Super Bowl period. Many are never publicly listed, negotiated directly between agents and clients.
"These homes are flying off the market," Joe Piazza of Coldwell Banker told the San Francisco Standard.
"We're getting calls from Fortune 500 companies, Hollywood crews, anyone who wants privacy, amenities, and the wow factor and they're willing to pay."
What $765,000 buys you in Australia
The numbers land hard back home. A $US500,000 ($AUD765,000) Super Bowl stay could instead, buy a three-bedroom house outright in parts of Adelaide, Hobart and Perth.
You could even buy an apartment in one of Sydney of Melbourne's elite neighbourhoods such as Toorak or Woolloomooloo, for the equivalent of four nights rental in a Super Bowl super complex!
Santa Clara beats San Francisco and it's not even close
In a rare property-market twist, Santa Clara, a smaller suburb of San Francisco, has officially overtaken the city centre of San Francisco on price. Short-term rental analytics from Rental Scale-Up show Santa Clara's average daily rate has surged 146 per cent to $US415, compared with $US366 in San Francisco, the first time the suburb has outpriced the city. The reason is simple: Levi's Stadium. Analysts describe it as a "proximity premium", where being five minutes from the game now matters more than skyline views or postcode prestige.
Property analysts say these prices are unlikely to permanently reshape Silicon Valley values, but they highlight how global mega-events can temporarily warp housing markets.
Originally published as Inside the four-night $765,000 Super Bowl rentals that cost more than a house in Adelaide
