US CEO Kasey Grelle killed while on holiday in horror truck crash, young son left with critical injuries

A prominent American CEO has died in a horrific crash during an overseas family holiday.

Kasey Grelle, the head and co-founder of marketing consulting firm Aux Insights, was holidaying in Nicaragua with her husband and children when the open-air tourist truck they were travelling in crashed inside the Rancho Santana resort.

According to local media, the ill-fated vehicle was travelling downhill on resort grounds with about 30 passengers onboard when it rolled on March 23.

The mother-of-three was rushed to hospital but sadly died in the ambulance. She was just 41.

Her 11-year-old son, Julian, was airlifted from the scene of the crash to St. Louis Children’s hospital where he was left fighting for life.

He is now recovering in the intensive care unit after sustaining critical injuries including head trauma, a collapsed lung, and head and spine fractures.

The loss was made even more devastating by the fact Ms Grelle became the main provider for the family after her husband, Dave Grelle, was almost killed in a crash ten years ago and left unable to work due to his injuries.

Family friend Juliana Rodas has set up a GoFundMe appeal in a bid to help financially support the Grelle’s during the devastating time.

Ms Rodas also used the campaign to pay tribute to the “brilliant, driven and passionate” business woman.

“Kasey was a force — brilliant, driven, and passionate, with an uncanny ability to connect deeply with everyone she met,” Ms Rodas wrote in the GoFundMe statement.

“She founded Aux Insights, an international marketing consulting company, and served as CEO. But nothing made her prouder than being a mom.”

In update on Julian’s condition, Ms Rodas said he “had been cracking jokes with friends, watching the Cardinals, and tracking his March Madness bracket from his hospital bed.”